Clarity About Complicated Things
Medicare has a lot of moving parts. We explain coverage, costs, and enrollment in plain language, answer your questions, and help you understand the differences between your options.
Explore Medicare BasicsAbout Senior Financial Group
Medicare decisions deserve clear answers and personal attention. At Senior Financial Group (SFG Medicare), we help you understand your choices, compare coverage, and feel confident about your next step.
Our Medicare guidance and plan comparison services are available at no cost to you!
Our story
Incorporated in 1992 by Jerold Johnson, Senior Financial Group is an independent Medicare brokerage serving individuals and families in Knoxville, the Tri-Cities, and surrounding East Tennessee communities.
Our licensed agents take time to understand what matters to you, from your doctors and prescriptions to your coverage needs and budget.

The SFG Promise
We believe choosing Medicare coverage should feel understandable, personal, and empowering. Here's what makes our approach different.
Medicare has a lot of moving parts. We explain coverage, costs, and enrollment in plain language, answer your questions, and help you understand the differences between your options.
Explore Medicare BasicsYour doctors, medications, budget, and priorities matter. We help you compare available Medicare options so you can make an informed decision about the coverage that works for you.
Explore Your Coverage OptionsYou're more than a policy number. Our local, licensed agents listen, explain your choices patiently, and remain a resource for questions and plan reviews after enrollment.
Connect With Our TeamSenior Financial Group
Choosing Medicare coverage doesn't have to be overwhelming. We take action every step of the way.
We compare Medicare Advantage, Medicare Supplement, and Prescription Drug Plans across insurance companies so you can clearly see your options side by side.
From understanding your eligibility to explaining benefits in plain language, our licensed agents guide you and answer your questions.
Your health and budget can change. We review coverage during Medicare's Annual Enrollment Period and when life changes happen.
We help you enroll in the Medicare plan you choose, handling the paperwork and submitting it on time.
Our support doesn't stop after enrollment. We're here all year for plan questions, billing issues, and updates.
We will do what's right by you.
Whether you're new to Medicare or want to review your current plan, a licensed SFG agent can help you understand your options. There's no cost for our Medicare consultation services.
Prefer to connect another way? Contact our team.
Not connected with or endorsed by the United States government or the federal Medicare program. Medicare has neither reviewed nor endorsed this information.